Much like opening up a brick and mortar store, a business launching a website is obliged to employ some marketing techniques to get people to visit. Online marketing is comprised of various methods intent on tapping into user interests. The most popular form of online marketing is search engine optimization.
This handy strategy interacts with the endless traffic of Internet users, digging around for information about specific things from 19th century lamps to Seattle property management.The goal is to be on top of the organic, or unpaid, results in search engines when specific words or phrases are entered, since more users will visit the highest ranked pages more often.
What SEO Does
Search engines utilize programs known as spiders that visit sites to analyze their content and then include the results in the search engine’s algorithm. If a site is properly optimized, it will rank high within that algorithm and in the results page. Since search engine users will see the link before others, it will increase traffic.
The most important part of search engine optimization is the use of keywords placed tactfully in the site’s content. Keywords are specific terms on various subjects that are likely to resemble the terms someone places into a search engine. For example, if a site wants to attract soccer fans, the site’s content should contain terms related to the sport.
Keywords can be placed throughout the content, but also in the page titles. Webmasters should be wary of using too many, or over stuffing, as the site can be penalized by the search engine.
Another significant piece to the marketing strategy is linking. That includes placing links to other sites, as well as having other sites link to yours. When search engine spiders scan a website, they will store the links and visit those sites, increasing traffic.
Unlike other online marketing strategies, search engine optimization takes smarts instead of money.